Here are five easy-to-implement ways to write better blog posts:
Use a thesis statement. A thesis statement is like the map for your blog post. It tells you where you are going and prevents you from going off course to visit chintzy tourist traps.
Imagine your reader is in the car with you and you decide to forgo your thesis statement map. You are driving along and your reader asks, “Where are we going?” You respond, “We’ll see.” The reader shakes his head but doesn’t respond. “Seriously though,” he pipes up again after a few more turns, “What’s the plan here?” You sigh. “There’s no need to be in such a rush you say,” at which point your reader tucks and rolls out of the moving vehicle.
Without a thesis statement, the people leave in droves. For the good of your blog and your reader, write a strong thesis statement for every single blog post.
Organize your post. Decide what your thesis will be, what points you will use to support it, and what examples or illustrations you will use. There are plenty of bloggers who don’t bother doing this and just write in a thinking-on-paper sort of style. This isn’t wrong, but it is often confusing and loses the reader quickly because they don’t understand what point is being made—so they don’t know why they should read it.
Write to one person. Write your post as though you were writing to your mom (Hi mom!). It sounds silly, but this is the fastest way to make sure your voice sounds natural and not awkward (see I was going to say stilted there, but I’ve never used that in a conversation with my mom. Out with stilted, in with awkward).
Write for the reader, not for yourself. You know when you are writing and you stumble across a beautiful phrase? It slips out onto the paper effortlessly and you are secretly impressed with yourself. But when you reread your post, you realize the phrase doesn’t fit. What’s a writer to do?
In the end, it isn’t about you, it’s about the quality you offer your readers and how you are serving them. So make a document devoted to your beautiful words destined never to see the light of day, then delete them from your post and move on.
Don’t follow typical paragraph rules. Keep paragraphs short and easy to skim. Even if your sentences should technically be in the same paragraph, it’s more important to keep the information in bite-sized pieces than it is to be grammatical correct. If you must use large blocks of text, insert italics or bold font at key parts of the paragraph to break it up visually for your reader.
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